It’s not a secret that a hobby can be the reason why people become friends. But can you imagine meeting not only a friend, but your future business partner living 2.000 km away from one another thanks to a shared passion? We couldn’t, until it happened to us.
So here’s the story of how we met…
Athina lived in a small town in the northern part of the Greece, with her fiance Jim and their little dog, Malou. Hattie lived in south-western Germany with her husband and their two daughters. Different language, different countries, different lifestyles…But a passion for the same hobby: Sewing. They discovered each other on Instagram, commented on each others photos and exchanged messages. Until last autumn, when Hattie approchaed Athina asking her to co-host a sewing challenge on social media with her. It was nothing other than our beloved Sewing Makes You Love Yourself challenge. Or #smyly.
Whilst preparing said challenge, they quickly realized how much they had in common. As the months went by they both knew that they wanted to do something together – something bigger than a social media challenge, something to keep #smyly alive and turn their hobby into a business.
One night, a few days before Christmas 2017, Hattie e-mailed Athina and asked her if she’s ever thought of launching her own sewing patterns for women. What Hattie didn´t know: The previous day Athina had sribbled the following note on the 2018 goals page of her planner: ‘Ask Hattie to start a pattern company together’. And that´s were this story really started.
As we are both full of ideas, time went very quickly since that e-mail. What has constantly inspired us to overcome all obstacles that distance, taking care of two little kids (Hattie) and a business to run (Athina) have imposed was you – the sewing community. It might sound like the typical marketing language, but it is true…It is this community of strong, inspirational women that motivates us, to create patterns that aren´t only fun to sew – but that actually fullfill the promise our brand´s name comes along with: That sewing makes you love yourself.
We can´t wait to see what you will make out of our patterns. So please let us take part in your sewing journey and share your SMYLY makes via e-mail or social media with us.
Athina and Hattie